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At Sunset Strategic Brands, our approach is distinct. We are dedicated to the success of a select few companies, ensuring a deep focus on each brand's growth.  Whether you refer to it as fractional sales, outsourced sales, or a shared sales team, we deliver results that surpass expectations. Unlike brokers, we are your dedicated Sales organization, committed to your success.  This means you benefit from unparalleled customer focus, thorough market penetration, consistent engagement, and tangible sales results, supported by comprehensive sales and financial services. 

Our Services 

Invaluable Sales IQ: Leverage our extensive CPG experience with a track record of success..

 Trackable ROI: Access tools that monitor progress and ensure accountability.

​Transparent Communication: Stay informed with timely updates and collaborative discussions on your business.

Beyond Sales: From strategic insights to post-analysis and tracking, we also offer commercial finance assistance tailored to your needs. 
Our Services
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The Sunset Difference

Searching for a powerful sales solution that won't strain your budget? Sunset Strategic Brands provides the expertise you need at a fraction of the cost. 

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With decades of experience, we know what it takes to drive sales and elevate your business. 

  

Our team consists of 15 seasoned professionals with extensive sales experience across Grocery, Natural, Mass, Club, and Alternative CPG Channels.  

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Meet The Team

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Jerry Edel
 

CEO
 

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CFO
 

Don Perella
 

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Ken Messick
 

Advisor
 

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Co-Founders

Sales Team

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Joel Edel
 

Sr. VP

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Marc Edel
 

Dir. SE

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David Gallegos
 

Sr. VP

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Sarah Simmet
 

Region Manager

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Max Edel
 

Dir. NE

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Adam Struppler
 

Region Manager

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Sarah Pound
 

Dir. W

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Holly Slater
 

Nat'l Account Manager

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Finance Team

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Danny Perella
 

Financial Analyst

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Fara Araullo
 

VP Finance

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Contact US
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