At Sunset Strategic Brands, our approach is distinct. We are dedicated to the success of a select few companies, ensuring a deep focus on each brand's growth. Whether you refer to it as fractional sales, outsourced sales, or a shared sales team, we deliver results that surpass expectations. Unlike brokers, we are your dedicated Sales organization, committed to your success. This means you benefit from unparalleled customer focus, thorough market penetration, consistent engagement, and tangible sales results, supported by comprehensive sales and financial services.

Our Services

Invaluable Sales IQ: Leverage our extensive CPG experience with a track record of success..

Trackable ROI: Access tools that monitor progress and ensure accountability.

Transparent Communication: Stay informed with timely updates and collaborative discussions on your business.

Beyond Sales: From strategic insights to post-analysis and tracking, we also offer commercial finance assistance tailored to your needs.

Our Services

The Sunset Difference

Searching for a powerful sales solution that won't strain your budget? Sunset Strategic Brands provides the expertise you need at a fraction of the cost.

With decades of experience, we know what it takes to drive sales and elevate your business.

Our team consists of 15 seasoned professionals with extensive sales experience across Grocery, Natural, Mass, Club, and Alternative CPG Channels.

FAQs

Why choose a fractional sales team?

In short? All the experience and less of the cost. Our team at Sunset Strategic Brands has decades of combined experience selling experience and we bring that knowledge to your team - while being able to save you costs from your bottom line. As we say on our media sites, “we bring you unparalleled customer focus, thorough market penetration, consistent engagement, and tangible sales results.” Already decided fractional is the way to go but cannot decide which team to choose? Our team sweetens the deal by offering financial services for our brands. And we are comfortable working with or without broker teams to manage.

If you’re like me and you’d rather just pick up the phone - give me a call at 770-941-8424 so we can chat more and see if a partnership makes sense.

— Jerry Edel; CEO Sunset Strategic Brands & Acceleration Broker Sales

Should I pre-wire with my category manager?

YES. If you walk into a line review cold, you’re basically rolling the dice — and most of the time, you’re going to lose the listing. The real work happens before the meeting.

Pre‑wiring is how you warm up the conversation, build familiarity, and make sure the buyer already understands your story before they ever sit down with you.

So, what does this look like?

At Sunset Strategic Brands, we work alongside our clients by:

Sharing quick performance updates so they see momentum
Getting samples in their hands early
Sending simple one‑pagers that highlight the “why”
Touching base ahead of the review so nothing feels new or surprising

When you do this consistently, the line review becomes way easier — because the buyer already knows you, your product, and your value.

Our team doesn’t see pre-wiring as something “extra” you “can do” - for us its a necessary step towards building a relationship that helps you win.

— David Gallegos; SVP Sunset Strategic Brands

How do I find time for a formal review with a buyer at Publix?

Publix operates like most grocery retails and offers only 1-2 opportunities to formally present to the in-store buying team each year. This can put brands in a bit of a tough spot if, for example, they realize they’re ready for Publix in October not knowing the buyer ended all line review meetings in September. The wait for that next formal meeting can be killer - but our team is the best there is in finding other opportunities in the meantime. Whether that’s pre-wiring with the Publix buying team or hunting down opportunities at other retailers to build that story before next year’s line reviews - we know how to make the most of our time leading up to the line review.

The next question is going to be “what if we find out the line review is only 4 weeks away?” As this scenario is becoming more and more common, our team is stepping up to the challenge and expertly naviagting onboarding our clients, becoming brand masters and prepping for line reviews in crazy short amount of time (we have case studies to prove it).

— Marc Edel; Director of Sales - Publix; Sunset Strategic Brands

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