We are your national sales team, comprised of individuals with extensive Consumer Product Goods experience and proven success in building and scaling brands.
Sunset Strategic Brands offers a significant amount of sales, strategic, finance, and sales support services to support your company and scale your brand...
all at a remarkably affordable cost. Sunset Strategic Brands is sales and so much more!
What You Can Expect From Us
Invaluable Sales IQ
Sunset has vast CPG experience with proven results.
We collaborate and communicate daily on sales updates on your business.
We create and provide tools to measure progress and accountability.
Sunset Strategic Brands is a proven outsourced sales, strategy, sales finance, and retailer marketing integrated partner that rapidly scales your CPG business at a remarkably low cost.
National Sales Management
Sunset comprises of a national sales & support team of 15 individuals with extensive and proven sales experience spanning across Grocery, Natural, Mass, Club and Alternative CPG Channels. We are not a Broker, rather we are YOUR Sales organization...and much more!
Sales Call Focus: Frequency & Depth
With our select client base and larger team, our sales team generates significantly more retailer sales call frequency, focused customer depth, and analytical rigor, than most sales organizations. We believe this leads to greater results!
Strategic Sales & Marketing Plans
Sunset is more than just your sales team. We have Senior executives that collaborate with your organization to create effective result-driven Strategic Annual Plans, P&L Forecasts and instill Financial processes to scale your business, while enhancing margins.
Beyond sales, strategic insight, post-analysis and tracking, Sunset provides commercial finance assistance for your company to include:
Monthly financial sales scorecards and reviews
Annual customer detailed planning, process and tools
Forecasting within quarterly business updates, S&OP, and other sales financial reporting
Process and tools to report sales, trade, net sales and other financial metrics
Customer and by product category P&L's
Project management collaboration: contribution margin projects, mix management,
price architecture, Cost of Goods improvements