Please Contact Sunset Strategic Brands for an initial consultation

  • Companies - Del Monte, Tropicana, Quaker, Gatorade, Energizer, & Boulder Brands.
  • U.S. Sales responsibility - All channels - Tropicana (QTG).

Led channel teams - Grocery, Natural, Mass, Club, Convenience, Value, Drug, Military,  Home Center, & Auto.
Senior leadership for direct, broker, hybrid, distributors, and Direct Store Delivery models.

Developed customer partnerships with regional to national retailers.

Jerry edel

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Sunset Strategic brands

Background and Experience

  • Over 30 years of CPG experience - area sales representative to VP of U.S. sales.

  • Tier one companies to entrepreneurial companies - $10mm sales - $2billion sales.