Sunset Strategic Brands is a proven outsourced sales, strategy, sales finance, and retailer marketing integrated partner that rapidly scales your CPG business at a remarkably low cost. We work exclusively or in concert with your existing sales and management team. We are not a broker, rather we are your national sales, sales support and sales finance team, comprised of individuals with vast large, mid and entrepreneurial CPG experience with proven success at scaling brands and enhancing margins. Our sales team consists of 15 sales, strategy, sales support, and finance experts. Our outsourced shared model is an exceptional and affordable alternative to hiring a sales team. Sunset's combined client scale and expert sales team guarantee added attention from our partner retailers, brokers and agencies.
Partnership Characteristics
.png)
We partner with businesses with $5-$100+ million of run rate revenue.
We seek cultures that are collaborative, strategic and results oriented.
​We are excited to work with enthusiastic founders and CEOs looking for growth expertise as they scale their brands.
We value brands with a strong proof of concept, compelling points of differentiation and an authentic back story.
We align with brands that have a clear vision and strategy.
Our Approach
The Sunset's team comprises of seasoned veterans that possess advanced selling and presentation skills, negotiating methods, long standing industry relationships, and analytical capabilities with proven results.
We provide a complete introduction of Sunset's business model, services, fees, approach, value, uniqueness, and our view on the path to success to you and your management team.
1. INTRODUCTION
We then strategize and plan to refine or create an Annual Customer Plan based on company fiscal sales, revenue, trade, financial, and growth targets and objectives.
3.
STRATEGIZE & PLAN
From day 1, Sunset immerses and integrates with a well-defined kick-off meeting to immediately engage in strategy, execution, and process development.
2.
KICK-OFF
With Sunset educated on your brand, objectives, and targets, Sunset's sales, finance and sales support teams engages immediately, ensuring all aspects of sales is covered as YOUR selling team.
4.
EXECUTION
We work with our clients on the right scorecards to measure, track, analyze, and account for all aspects of sales and sales financial reporting and tracking necessary to drive results.